- Easy bottle application
- Dependable, predictable, consistent and reliable
- Long lasting
- Guaranteed gray coverage
- Delivers a true-tone color that is virtually fade resistant
- Liquifuse™ technology offers excellent gray coverage
- Economical 1:2 mixing ratio
- Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
- Up to 60% more conditioning than the leading competitor
- Up to 43% more shine (vs. untreated hair)