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Ideally shampoo the hair once a week with your Silver Shine Shampoo. As with all professional shampoos, we recommend to shampoo the hair twice. The first shampoo can be lathered into the hair and then rinsed thoroughly. Repeat for the second cleanse. This is when the shampoo can be left on longer for the colour pigments to penetrate the hair. The longer the shampoo is left on, the ashier the tone will be.