{"title":"Perm","description":"","products":[{"product_id":"feels-so-lively-regular-perm","title":"Feels So Lively Regular Perm","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBenefit:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe gentle, exothermic (self-warming) waving lotion delivers well-defined, bouncy curls to Normal, Resistant or Fine hair. No test curl. No dryer heat required.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"pr_name\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"pr_name\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"pr_name\"\u003eFeels So Lively Regular Perm\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg id=\"display-block\" height=\"10\" width=\"100%\" alt=\"\" border=\"0\" src=\"https:\/\/assets.marlobeauty.com\/images\/pixel_trans.gif\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"main\" itemprop=\"description\"\u003e\n\u003cdiv\u003e \u003c\/div\u003e\nFeels so Lively's advanced formula represents the latest in exothermic perm chemistry achieving the perfect curls without the risk of over processing.\u003cbr\u003e \n\u003cul\u003e\n\u003cli\u003eTrue-to-rod size bouncy, lustrous curls\u003c\/li\u003e\n\u003cli\u003eFor normal\/resistant, fine\/limp, and grey hair\u003c\/li\u003e\n\u003cli\u003eWaving Lotion is formulated to automatically stop processing at the precise point of optimum curl\u003c\/li\u003e\n\u003cli\u003eHair's natural protein and moisture balance is preserved and protected during and after perming for firm, highly conditioned curls\u003c\/li\u003e\n\u003cli\u003eNo dryer needed\u003c\/li\u003e\n\u003cli\u003eNo test curl needed\u003c\/li\u003e\n\u003cli\u003eLow odor perm formulation with a light fresh fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"main\" itemprop=\"description\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"main\" itemprop=\"description\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"tab4\" class=\"tab-content panel show\" itemprop=\"features\"\u003e\n\u003cdiv id=\"tab1\" class=\"tab-content panel show\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Zoto Professional","offers":[{"title":"Default Title","offer_id":44818519097631,"sku":null,"price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/4585\/7823\/products\/feels-so-lively-regular-perm-3473853.jpg?v=1771294099"},{"product_id":"design-freedom-tinted-perm","title":"Design Freedom Tinted Perm","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBenefit:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA color-safe alkaline perm gives you creative flexibility. Water wrap for delicate hair or for softer, more open curls. Lotion wrap for thick, resistant hair or for firm, defined curls. No test curl. No dryer heat required.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"pr_name\"\u003eDesign Freedom Tinted Perm\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg id=\"display-block\" height=\"10\" width=\"100%\" alt=\"\" border=\"0\" src=\"https:\/\/assets.marlobeauty.com\/images\/pixel_trans.gif\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"main\" itemprop=\"description\"\u003e\n\u003cdiv\u003e \u003c\/div\u003e\nDesign Freedom's improved formula features an Alpha Hydroxy Acid enriched neutralizer with Grapefruit Extract. The natural fruit acids close the cuticle after perming to help lock in the curl while improving both shine and manageability.\u003cbr\u003e \n\u003cul\u003e\n\u003cli\u003eWater wrap for natural waves, Lotion wrap for firmer, lasting curls, Combination wrap for varying curl patterns and special effects\u003c\/li\u003e\n\u003cli\u003eFor single process color with up to 20 Volume Developer\u003c\/li\u003e\n\u003cli\u003eNo heat processing\u003c\/li\u003e\n\u003cli\u003eNo test curl required\u003c\/li\u003e\n\u003cli\u003eGluten Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"tab4\" class=\"tab-content panel show\" itemprop=\"features\"\u003e\n\u003cdiv id=\"tab1\" class=\"tab-content panel show\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Zoto Professional","offers":[{"title":"Default Title","offer_id":44818519458079,"sku":null,"price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/4585\/7823\/products\/design-freedom-tinted-perm-8418114.jpg?v=1771294264"},{"product_id":"design-freedom-acid-perm","title":"Design Freedom Acid Perm","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBenefit:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDesigned to allow choice in processing at room temperature for softer curls and style support or dryer processing for firmer curls and extra body. No test curl. No dryer heat required for tinted hair. Dryer heat optional for Normal\/Resistant.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pr_name\"\u003eDesign Freedom Acid Perm\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg id=\"display-block\" height=\"10\" width=\"100%\" alt=\"\" border=\"0\" src=\"https:\/\/assets.marlobeauty.com\/images\/pixel_trans.gif\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"main\" itemprop=\"description\"\u003e\n\u003cdiv\u003eDesign Freedom's improved formula features an Alpha Hydroxy Acid enriched neutralizer with Grapefruit Extract. The natural fruit acids close the cuticle after perming to help lock in the curl while improving both shine and manageability.\u003c\/div\u003e\n \n\u003cul\u003e\n\u003cli\u003eSoft waves with natural processing, firmer, lasting curls with dryer processing\u003c\/li\u003e\n\u003cli\u003eFor normal and tinted hair\u003c\/li\u003e\n\u003cli\u003eExclusive PI-Complex waving lotion reduces cuticle swelling for virtually damage-free perming\u003c\/li\u003e\n\u003cli\u003eNo test curl required\u003c\/li\u003e\n\u003cli\u003eGluten Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cspan style=\"font-size: 1.4em;\"\u003e \u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Zoto Professional","offers":[{"title":"Default Title","offer_id":44818519720223,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/4585\/7823\/products\/design-freedom-acid-perm-8418261.jpg?v=1771294157"},{"product_id":"design-freedom-regular-perm","title":"Design Freedom Regular Perm","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBenefit:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAn alkaline perm that provides durable, firm and resilient curls. Water wrap for delicate hair or for softer, more open curls. Lotion wrap for thick, resistant hair or for firm, defined curls. No test curl. No dryer heat required.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003eDesign Freedom's improved formula features an Alpha Hydroxy Acid enriched neutralizer with Grapefruit Extract. The natural fruit acids close the cuticle after perming to help lock in the curl while improving both shine and manageability.\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e  \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWater wrap for natural waves, Lotion wrap for firmer, lasting curls, Combination wrap for varying curl patterns and special effects\u003c\/li\u003e\n\u003cli\u003eFor normal\/resistant, fine, limp, gray or white hair\u003c\/li\u003e\n\u003cli\u003eNo heat processing\u003c\/li\u003e\n\u003cli\u003eNo test curl required\u003c\/li\u003e\n\u003cli\u003eGluten Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Zoto Professional","offers":[{"title":"Default Title","offer_id":44818519818527,"sku":null,"price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/4585\/7823\/products\/design-freedom-regular-perm-3264738.jpg?v=1771294332"},{"product_id":"copy-of-iso-option-2-perm","title":"ISO Option 3 Perm","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBenefit:\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab1\"\u003eISO's exclusive, patented, thio-free formula utilizes Isoamine, a naturally derived waving agent. Isoamine penetrates more deeply and evenly into the hair than conventional waving agents without aggressively lifting the cuticle. Since the internal structure and integrity of the hair is not disrupted, there is no need for conditioning additives that can hinder the perming process. The result is resilient curls and healthy hair.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab3\" itemprop=\"directions\"\u003eFor Extra-Firm Curl on Normal to Resistant Hair Normal to Coarse Texture Tinted hair in good condition (20 volume or less) Resistant or Gray hair Long, thick hair\u003c\/div\u003e\n\u003cdiv id=\"tab3\" class=\"tab-content panel show\" itemprop=\"directions\"\u003eFor every type of color-treated hair Previously Permed hair\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"tab4\" class=\"tab-content panel show\" itemprop=\"features\"\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab4\" itemprop=\"features\"\u003e- Designed for normal to resistant hair, Option 3 produces big, expansive curls while retaining the hair's natural beauty and shine. Ideal for dramatic and high fashion styling.\u003cbr\u003e- For Extra-Firm Curl on Normal to Resistant Hair Normal to Coarse Texture Tinted hair in good condition (20 volume or less) Resistant or Gray hair Long, thick hair - Can be self-timed or variable timed\u003cbr\u003e- Added pre wrap\u003cbr\u003e- No Heat Required\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"awards_sec\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Iso","offers":[{"title":"Default Title","offer_id":44818541642015,"sku":"BP33Y57","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/4585\/7823\/products\/iso-option-3-perm-8714089.jpg?v=1771294940"},{"product_id":"copy-of-iso-option-2-perm-1","title":"ISO Option 1 Perm","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBenefit:\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab4\" itemprop=\"features\"\u003e- This thio-free wave Option is ideal for building lift and definition through separation and loose, free-moving texture.\u003cbr\u003e- For Normal and Previously Permed Hair Fine to Medium Texture Normal to Moderately porous Previously Permed Hair For easy to wave hair Shorter lengths\u003cbr\u003e- Added pre wrap\u003cbr\u003e- No heat required\u003c\/div\u003e\n\u003cdiv class=\"tab-content panel show\" itemprop=\"features\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab3\" itemprop=\"directions\"\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab3\" itemprop=\"directions\"\u003eFor Normal and Previously Permed Hair Fine to Medium Texture Normal to Moderately porous Previously Permed Hair For easy to wave hair Shorter lengths\u003c\/div\u003e\n\u003cspan style=\"font-size: 1.4em;\"\u003e \u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab4\" itemprop=\"features\"\u003e- Variable timing maximum, 20 minutes\u003cbr\u003e- Added pre wrap \u003cbr\u003e- No heat required\u003c\/div\u003e\n\u003cdiv class=\"awards_sec\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Iso","offers":[{"title":"Default Title","offer_id":44818542067999,"sku":"BP33Y60","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/4585\/7823\/products\/iso-option-1-perm-3516465.jpg?v=1771294213"},{"product_id":"copy-of-iso-option-1-perm","title":"ISO Exo Perm","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBenefit:\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab4\" itemprop=\"features\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab1\"\u003eThermally activated, EXO gives stronger, more energized, defined wave, along with all the healthy benefits of the thio-free ISO system. Offers lasting texture as well as unprecedented softness and shine, yet strong enough for luscious curls on long, short or resistant hair. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab-content panel show\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-content panel show\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-content panel show\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab4\" itemprop=\"features\"\u003e- Exothermic Activator \u003cbr\u003e- For Off the Scalp and Condensed Techniques\u003cbr\u003e- Can be Self Timed or Variable\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab-content panel show\"\u003e\u003cspan\u003eDesigned for: Energized Curls on Longer and Resistant Hair Normal to Coarse Texture Tinted Hair in Good Condition (20 volume or less) Resistant or Gray Hair Long Hair.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab3\" itemprop=\"directions\"\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab3\" itemprop=\"directions\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab-content panel show\" id=\"tab3\" itemprop=\"directions\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHow To:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-content panel show\" itemprop=\"directions\"\u003ePlease read directions on inside of box*\u003c\/div\u003e\n\u003cdiv class=\"tab-content panel show\" itemprop=\"directions\"\u003eFor Energized Curls on Longer and Resistant Hair Normal to Coarse Texture Tinted Hair in Good Condition (20 volume or less) Resistant or Gray Hair Long Hair\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Iso","offers":[{"title":"Default Title","offer_id":44818548719903,"sku":"BP33Y59","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/4585\/7823\/products\/iso-exo-perm-2570747.jpg?v=1771295000"},{"product_id":"copy-of-iso-maintamer-straightening-system","title":"ISO Option 2 Perm","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBenefit:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e Exclusively formulated for tinted or color-treated hair. Option 2 brings gentle, yet effective wave action to hair. Thio-free and formulated with naturally derived isoamine to nourish and leave hair cuticle supple and smoothe. Optimum curl results, healthy hair and color.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDesigned for: For every type of color-treated hair Previously Permed hair\u003c\/p\u003e\n\u003cp\u003eFor every type of color-treated hair Previously Permed hair\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHow To:\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAlways apply ISO Equalizing pre wrap, and don't rinse out.\u003c\/li\u003e\n\u003cli\u003eWrap hair in pre-determined curl\/wave formation.\u003c\/li\u003e\n\u003cli\u003eBlot thoroughly with paper towel before applying the waving lotion.\u003c\/li\u003e\n\u003cli\u003eAfter applying the waving lotion, process until appropriate curl pattern is reached.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly for a minimum of 5 minutes with warm water.\u003c\/li\u003e\n\u003cli\u003eTowel blot thoroughly before neutralizing.\u003c\/li\u003e\n\u003cli\u003eNeutralize for a full 5 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse on the rod for a minimum of 3-5 minutes.\u003c\/li\u003e\n\u003cli\u003eDrop out rods and rinse for an additional 2 minutes with warm water.\u003c\/li\u003e\n\u003cli\u003ePrescribe a customized ISO hair care regimen to keep your client's new texture healthy, shiny, and radiant. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e- Variable timing maximum, 20 minutes\u003cbr\u003e- Added pre wrap \u003cbr\u003e- No heat required\u003c\/p\u003e\n\u003cdiv class=\"awards_sec\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Iso","offers":[{"title":"Default Title","offer_id":44818593841439,"sku":"BP33Y44","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/4585\/7823\/products\/iso-option-2-perm-7797654.jpg?v=1771293905"}],"url":"https:\/\/beautifox.com\/collections\/perm.oembed","provider":"Beautifox","version":"1.0","type":"link"}